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Bipartisan Future of Tech Commission calls for Federal & Children’s Privacy Laws and protection against misinformation

Research by the bipartisan Future of Tech Commission, which is spearheaded by a former US Secretary of Education, a former Massachusetts governor and the head of Common Sense Media, found 76% of Americans support restricting companies from collecting and using personal data beyond what’s needed for effective service. Their report, resulting from public opinion polls and virtual town halls conducted throughout the US and in two locations in Europe found bipartisan support for the government to play a role in protecting consumers’ privacy and curbing the amplification of mis- and disinformation.

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IT’S THE LAW (03/01/2022)

March 1, 2022

Japan will enact a major Amendment to its existing privacy law, the Act on the Protection of Personal Information (APPI). This will also affect foreign business owners, regardless of whether they have a presence in Japan, so long as goods or services are provided to Japanese users. Changes include, 1) making it mandatory to respond immediately to requests for disclosure or correction of data being held, 2) user right to request deletion of data the business doesn’t need to keep, and 3) obligation for businesses to promptly report specific types... Read More >

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Children’s Privacy: FTC settles with WW; requirements include deletion of algorithms

March 1, 2022

The Federal Trade Commission (FTC) has proposed settlement with WW’s Kurbo subsidiary that includes, 1) requiring that WW obtain verifiable parental consent before collecting information, 2) destroying all personal information that was obtained in violation of the Children’s Online Privacy Protection Act (COPPA) plus getting rid of algorithms and, 3) paying a $1.5 million penalty.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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