CDP CaliberMind Raises $3.2 Million
B2B-oriented CDP CaliberMind announced a $3.2 million funding round, bringing its total to $4.4 million. The funds will go to expand the product, marketing and sales.
B2B-oriented CDP CaliberMind announced a $3.2 million funding round, bringing its total to $4.4 million. The funds will go to expand the product, marketing and sales.
Lots of CDP and near-CDP news today. Let’s start with a “strategic initiative” between CDP RedPoint Global and enterprise preference manager PossibleNOW to cooperate on meeting some requirements of the GDPR privacy regulations. PossibleNOW provides the use interface and consent management while RedPoint connects with corporate data.
Facebook has more troubles on the political front: the latest is a planned French law that requires they remove hate content within 24 hours or pay fines up to $62 million per incident. A similar German law is already in effect. Further clarifying who’s in charge, the law would also use government resources to find offensive content and empower the government to shut down hateful accounts when the social network fails to act. Can you hear me now?
Pretty soon it will feel odd when you can’t click on an ad to buy something. PayPal is advancing that glorious future by transforming open web advertisements into fully functional storefronts. Somewhat related: Dentsu and Roku have advice on what makes shoppable TV ads succeed (hint: it’s more than personalization).