CDP Evergage Adds Survey Tool
The ability to offer surveys is a genuinely new feature for Evergage. It may seem minor but Evergage is a CDP and you do seem interested in CDP vendor announcements, Dear Reader. So here you go.
The ability to offer surveys is a genuinely new feature for Evergage. It may seem minor but Evergage is a CDP and you do seem interested in CDP vendor announcements, Dear Reader. So here you go.
If there’s any universally accepted truth among data-driven marketers, it’s that ad placements based on individual data are more effective than placements based on context (i.e., the publication where an ad appears).
Another perennial challenge that suddenly seems to have many solutions is measuring the impact of advertising on retail sales. Nielsen Catalina Solutions, which combines Nielsen TV viewing data with Catalina’s retail purchase information, has just launched new variation of its service. This one is focused on measuring the combined impact of ads viewed on different types of TV and video devices.
The Southern DIstrict of New York has dismissed a data scraping copyright case brought against OpenAI by Raw Story Media and AlterNet Media. The dismissal was based on plaintiffs’ lack of standing as they could not specify concrete harm to them resulting from OpenAI’s actions. OpenAI and Microsoft still face a copyright suit brought The New York Times on slightly different grounds.