The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets. The report projects a 29.3% annual growth rate from a base of $640 million in 2017. Figures include products and services from enterprise software vendors as well as CDP specialists. CDP Institute has somewhat lower estimates but for specialist vendors only. Price is $5,650.
Admit it: every now and then you wonder whether all this tech stuff really works.
More than 70% of U.S. broadband households own a connected TV or other connected device, says research firm Parks Associates. In fact, the average household owns six to eight, meaning they already outnumber humans by a wide margin. Parks sees smart speakers as the key to keeping them under control. Lots more here on the topic.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.