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CDP Institute Survey Answers Questions You Never Thought to Ask

Which is not a martech best practice: agile techniques, formal metrics, or hiring outside consultants? CDP Institute’s just-released member survey shares that and other keys to CDP success. We even reveal once and for all what’s the most important feature in a CDP. Vox populi vox dei.

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Companies Struggle to Keep Up With Growing Data Volume: Splunk Study

September 2, 2020

If bad data doesn’t poison you, you might still drown in the flood. That’s the warning of this Splunk report, which finds that managers expect data volume to grow nearly 5x by 2025 and just 14% say their company is prepared to handle the increase. Download for interesting things about blockchain, augmented and virtual reality, 5G, edge computing, AI, Internet of Things and more. No Bloom filters, though.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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