CDP Lytics Raises $14 Million Series B
CDP vendor Lytics has raised $14 million in Series B funding, bringing its total to $23.3 million. The funds will be used for product development, marketing, and sales.
CDP vendor Lytics has raised $14 million in Series B funding, bringing its total to $23.3 million. The funds will be used for product development, marketing, and sales.
We’ve definitely entered the piling on stage of complaints about Facebook.
Here’s a sign of the times: publishing giant Meredith Corporation, which recently bought Time Inc., is selling its 450-person content marketing agency MXM to Accenture Interactive. Accenture is already among the largest marketing agencies; this just highlights its growth.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.