CDP Lytics Raises $14 Million Series B
CDP vendor Lytics has raised $14 million in Series B funding, bringing its total to $23.3 million. The funds will be used for product development, marketing, and sales.
CDP vendor Lytics has raised $14 million in Series B funding, bringing its total to $23.3 million. The funds will be used for product development, marketing, and sales.
We’ve definitely entered the piling on stage of complaints about Facebook.
Here’s a sign of the times: publishing giant Meredith Corporation, which recently bought Time Inc., is selling its 450-person content marketing agency MXM to Accenture Interactive. Accenture is already among the largest marketing agencies; this just highlights its growth.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.