CDP Lytics Raises $14 Million Series B
CDP vendor Lytics has raised $14 million in Series B funding, bringing its total to $23.3 million. The funds will be used for product development, marketing, and sales.
CDP vendor Lytics has raised $14 million in Series B funding, bringing its total to $23.3 million. The funds will be used for product development, marketing, and sales.
We’ve definitely entered the piling on stage of complaints about Facebook.
Here’s a sign of the times: publishing giant Meredith Corporation, which recently bought Time Inc., is selling its 450-person content marketing agency MXM to Accenture Interactive. Accenture is already among the largest marketing agencies; this just highlights its growth.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.