CDP users are happier than non-users with their marketing technology results, according to this survey from the CDP Institute. Hey, we don’t make the facts, we just report ’em. Lots more about what buyers expect from CDP systems, martech best practices, and state of the stack.
You weren’t terribly interested in yesterday’s items about IT tools to build unified databases, Dear Reader. But I’ll double down with news that Google Cloud and Informatica have announced a strategic partnership along the same lines. At least they are familiar company names. Informatica also announced a partnership with analytics data platform Databricks. You’ll recall Informatica bought the Allsight CDP in March.
Still catching up from last week: media services provider Brand Network bought Clickable, an advertising management and reporting firm. The combined operation has been rebranded as Azalea Commerce which will help retailers sell advertising on their Web sites. Let a thousand walled gardens bloom!
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.