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CELUM Content Productivity Platform Adds Marketplace

CELUM manages content creation, management, distribution, and monetization. Its core business is digital asset management but it has just added project management and a content marketplace that lets creators and marketers buy, sell, and share content. They call the extended offering a Content Productivity Platform, which would be CPP if they used the abbreviation. Which they don’t.

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eRelevance Adds $5.1 Million Funding to Expand Small Business Marketing Service

May 10, 2017

Let’s talk local marketing. eRelevance is a “marketing automation service” whose staff uses proprietary technology to run retention and upsell programs for small business clients. The company just took $5.1 million more funding, bringing its total to $13.7 million since 2013. With nearly 800 customers and $4 million annual run rate, it costs about $5,000 per year: reasonable but still more than many small businesses will spend.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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