CELUM manages content creation, management, distribution, and monetization. Its core business is digital asset management but it has just added project management and a content marketplace that lets creators and marketers buy, sell, and share content. They call the extended offering a Content Productivity Platform, which would be CPP if they used the abbreviation. Which they don’t.
Let’s talk local marketing. eRelevance is a “marketing automation service” whose staff uses proprietary technology to run retention and upsell programs for small business clients. The company just took $5.1 million more funding, bringing its total to $13.7 million since 2013. With nearly 800 customers and $4 million annual run rate, it costs about $5,000 per year: reasonable but still more than many small businesses will spend.
Advertisers might be dragging their feet on privacy, but fraud has their full attention. Here we have programmatic platform AcuityAds announcing a partnership with Fraudlogix to expand protection. AcuityAds says they currently block 27% of all digital inventory due to fraud and quality issues. Yikes.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.