Call tracking and conversation analytics platform Invoca has acquired Symbl.ai, an LLM trained on human conversations. Using Symbl technology, Invoca plans to capture the real-time flow of conversational interactions, surfacing emotional and contextual insights for the immediate use of human agents. Symbl will also be able to perform tasks like booking an appointment in the absence of human agents and when contact centers are closed.

New Gen offers to replace your personalized website with a chat-based interface that will generate custom assemblies of products, images and content on the fly. Their trick is connecting your product catalog to their AI engine, which also lays the groundwork for connecting buyers’ AI-agents to the catalog directly. They launched with $4.5 million in seed funding.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.