Cheetah Digital has released the Cheetah Engagement Data Platform, which provides “real-time data collection, profile unification, segmentation, and machine learning-driven insights”. It serves as the foundation for the company’s cross-channel Customer Engagement Suite. Cheetah started in 1998 as an email service provider, which was purchased by Experian and then spun off in 2017.
It’s Eat Your Spinach Day here at CDP Institute, when we publish important news you probably won’t read. We’ll start with a $44 million Series B for Fivetran, which offers automated data integration technology that can build custom connectors in minutes. This is generic technology that could compete with Customer Data Platforms.
RedPoint Global doesn’t have new features today but did raise $13.5 million in new funding round, bringing its total to $37.2 million per Crunchbase. The funds will used to support growth via geographic expansion and strategic partnerships.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.