Chick-Fil-A bumps up against VPPA

While the US still doesn’t have a federal data privacy law, it does have the Video Privacy Protection Act (VPPN) – a video rental-era holdover of a law that disallows sharing video viewership data without consent. Chick-Fil-A, which has been using a Meta pixel tracker for an ongoing series of Christmas videos, is facing a class action similar to VPPA lawsuits brought against nearly 50 other organizations, including the NBA, GameStop, CNN and BuzzFeed.