While the US still doesn’t have a federal data privacy law, it does have the Video Privacy Protection Act (VPPN) – a video rental-era holdover of a law that disallows sharing video viewership data without consent. Chick-Fil-A, which has been using a Meta pixel tracker for an ongoing series of Christmas videos, is facing a class action similar to VPPA lawsuits brought against nearly 50 other organizations, including the NBA, GameStop, CNN and BuzzFeed.
A UK class action alleges Facebook coerced 45 million users into providing personal data that resulted in billions gained in ad revenue for Meta, but no benefit for users. This follows a similar EU case that found Facebook in violation of GDPR but did not focus on monetary harms as this does. The case still must be certified by the UK Competition Appeal Tribunal before proceeding.
Slovenia, the last EU country to formally adopt GDPR, has put its Personal Data Privacy Protection Act (ZVOP-2) into effect. The law includes rules for transmission of personal data, video surveillance, regulation of biometrics and personal data collection, and legal basis for imposing sanctions under GDPR.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.