Children’s Privacy: Arkansas passes second US age-verification law

The “Social Media Safety Act,” which follows passage of a similar law in Utah, requires social media platforms to verify the ages of users who are under 18 and requires parental consent for minors to create an account. Companies will be required to check ages via government-issued IDs or other verification methods, though what those methods will be, and which companies are exempt, is still unclear.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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