The Irish Protection Commission, which has jurisdiction over TikTok in the EU, has a month to issue the final penalty and rules for the platform when it comes to children’s and teen data. TikTok is used by 125 million people in the EU bloc. While the fine amount has not been announced, this can move ahead because the European Protection Board (EDPB) resolved disputes among several of the EU regulators.
Apple is instituting new rules that will require app developers to explain why they need certain data, or if not justified, to stop collecting it. This is in response to developers using Application Programming Interfaces (APIs) to extract and exchange data via device signals, aka “fingerprinting,” which Apple doesn’t allow. The new requirement will go into effect this fall, and then in the spring apps and updates that don’t provide sufficient reasons will be rejected.
The Cyberspace Administration of China (CAC) introduced regulation to keep children off the internet a lot of the time, which could be a game changer for Tencent, ByteDance and other social platforms. The new rules have specific rules for different age groups of children, and include limiting “non-adult” children from accessing the internet via mobile for more than 2 hours between the hours of 10 p.m. and 6 am.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.