Children’s Privacy: Not a moment too soon….
Google commits to improve enforcement of its age-based ad policy after Reuters found ads for sex toys and liquor among postings on its search engine that kids could see.
Google commits to improve enforcement of its age-based ad policy after Reuters found ads for sex toys and liquor among postings on its search engine that kids could see.
A lawsuit filed by state attorneys general in Texas, Indiana, Washington State, and the District of Columbia claims Google “systematically” deceived consumers about how their locations are tracked and used. In fact, consumers can’t opt out of having their location tracked – and don’t realize how knowing their location at all times is a massive source of income for Google’s digital ad business which last year alone netted the company $150 billion.
The browser automatically blocks first- and third-party trackers.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.