Children’s Privacy: Not a moment too soon….
Google commits to improve enforcement of its age-based ad policy after Reuters found ads for sex toys and liquor among postings on its search engine that kids could see.
Google commits to improve enforcement of its age-based ad policy after Reuters found ads for sex toys and liquor among postings on its search engine that kids could see.
A lawsuit filed by state attorneys general in Texas, Indiana, Washington State, and the District of Columbia claims Google “systematically” deceived consumers about how their locations are tracked and used. In fact, consumers can’t opt out of having their location tracked – and don’t realize how knowing their location at all times is a massive source of income for Google’s digital ad business which last year alone netted the company $150 billion.
The browser automatically blocks first- and third-party trackers.
Deep thinkers in the advertising world recognize that a single ad is rarely the only reason someone makes a purchase. But one-touch attribution is irresistibly simple. Sam’s Club has just announced it will link in-store purchases to online search ads within its retail ad network, giving many marketers what they want even if they know better.