Clari unifies data from CRM, marketing automation, and other systems so revenue leaders can analyze and act on it. They might be a CDP, although they’ve never called themselves one. What they have done is purchase Groove, a sales engagement platform that will help reps do a better job. Price was not announced.
Conversation platform Sendbird has partnered with LiveRamp to help Sendbird clients make better use of their first-party data. The deal apply LiveRamp’s identity framework to Sendbird clients’ internal data sources, so information from different systems can be combined to create a more complete customer view. No external data is involved.
Lumen tracks users’ eyes as they watch ads to understand what drives their interest. lt would be seriously creepy if they did it in the wild, but the data is collected from panels of people who have opted in and downloaded a browser extension or mobile app. Lumen has just partnered with Nexxen (formerly Amobee, Tremor Video, Unruly, and Spearad) to enable attention-optimized campaign planning and creative development across CTV, online video, and display ads.
Brand safety and media measurement platform Integral Ad Science is being bought by private equity investor Novacap for $1.9 billion. It’s not the first PE rodeo for IAS, which was purchased by Vista Equity Partners in 2018 and went public in 2021. The company reported $530 million revenue in 2024 and is up 16% year-on-year in its latest quarterly report.