Nexxen Uses Lumen Attention Measurement to Optimize Digital Ad Campaigns

Lumen tracks users’ eyes as they watch ads to understand what drives their interest.  lt would be seriously creepy if they did it in the wild, but the data is collected from panels of people who have opted in and downloaded a browser extension or mobile app.  Lumen has just partnered with Nexxen (formerly Amobee, Tremor Video, Unruly, and Spearad) to enable attention-optimized campaign planning and creative development across CTV, online video, and display ads.