Clari unifies data from CRM, marketing automation, and other systems so revenue leaders can analyze and act on it.  They might be a CDP, although they’ve never called themselves one.  What they have done is purchase Groove, a sales engagement platform that will help reps do a better job.  Price was not announced.

Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%).  But just 32% are fully satisfied with the results of their marketing investments.  They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.