Mobile marketing platform CleverTap is less known than Adobe but has a more impressive announcement: a new journey builder with the full set of bells and whistles. We’re talking drag-and-drop interface, contextual messages, branches based on user response, live statistics, dynamic segmentation, and the rest.
Endless reports about online privacy and security issues seem to be having an effect on user behavior. Pew Research Center finds that more than half of U.S. teens are trying to cut back usage of social media (57%), video games (58%) and mobile phones (52%). They worry about their parents too: 51% of teens say a parent or caregiver has been distracted by their own phone when trying to converse with them. Plenty more in this vein.
Continuing our series on Privacy News You Won’t Read: Reuters Institute found 22% fewer third party cookies on European news sites since GDPR went into effect. Mention that the next time somebody says GDPR hasn’t had an impact or drop it into any random conversation.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.