CleverTap Launches Advanced Journey Builder

Mobile marketing platform CleverTap is less known than Adobe but has a more impressive announcement: a new journey builder with the full set of bells and whistles. We’re talking drag-and-drop interface, contextual messages, branches based on user response, live statistics, dynamic segmentation, and the rest.

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Half of U.S. Teens Trying to Reduce Digital Overload: Pew Research

August 27, 2018

Endless reports about online privacy and security issues seem to be having an effect on user behavior. Pew Research Center finds that more than half of U.S. teens are trying to cut back usage of social media (57%), video games (58%) and mobile phones (52%). They worry about their parents too: 51% of teens say a parent or caregiver has been distracted by their own phone when trying to converse with them. Plenty more in this vein.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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