ClickDimensions, which offers a marketing automation add-on for Microsoft Dynamics 365, has just purchased marketing dashboard vendor Sweetspot. There’s a certain CDP-ish ring to the deal, since SweetSpot assembles data from multiple sources (including “almost 50 prebuilt connectors”) and makes it available for analysis. But, no, this doesn’t make ClickDimensions a CDP.
After dismissing Customer Data Platforms as a “passing fad”, Salesforce has now promised to build one. In the standard move for a vendor that has fallen behind the market, they have pre-announced that they’ll reveal “more details” in June. No word on when an actual product might be available.
Most industry observers expected the California Consumer Privacy Act to be substantially weakened before it took effect in January 2020. That still may happen. But if that doesn’t, many firms may be in trouble: just 14% are currently complaint although 84% have begun the process, according to a survey from TrustArc.. One relevant benchmark: only 26% are now GDPR compliant, nearly one year after GDPR went into effect.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.