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Cloverleaf Adds Emotional Artificial Intelligence to Retail Shelves. This Is Not a Joke.

Is something missing in your life? Something you can’t quite put your finger on? Could it be a deeper emotional relationship with grocery store shelves? If so, your troubles will soon be over: retail technology provider Cloverleaf has launched the “first dynamic shelf solution with built-in emotional artificial intelligence” so those shelves will never ignore you again. In concrete terms, they’re providing LCD strips that attach to store shelves and adjust their displays based on the perceived sentiments of nearby consumers. There must be cameras involved somewhere, since the system classifies facial expressions and infers demographics such as shopper age, gender, and ethnic group (all anonymously). The emotion recognition technology comes from AI company Affectiva. My facial expression right now: totally weirded out.

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Logtrust Secures $11M for Real-Time Data Analytics

January 13, 2017

Logtrust bills itself as “the Real-time Big Data-in-Motion as-a-Service firm for Fast Data, Big Data analytics” which won’t win any awards for elegance but does get the point across, I suppose. That point being, it ingests streams of data in real time and allows analysis including visualization, prebuilt queries and event detection. This can obviously be helpful for marketers, although the system isn’t specifically designed to unify customer data from multiple sources. So also not a CDP. The company just raised $11 million.

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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