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Cloverleaf Adds Emotional Artificial Intelligence to Retail Shelves. This Is Not a Joke.

Is something missing in your life? Something you can’t quite put your finger on? Could it be a deeper emotional relationship with grocery store shelves? If so, your troubles will soon be over: retail technology provider Cloverleaf has launched the “first dynamic shelf solution with built-in emotional artificial intelligence” so those shelves will never ignore you again. In concrete terms, they’re providing LCD strips that attach to store shelves and adjust their displays based on the perceived sentiments of nearby consumers. There must be cameras involved somewhere, since the system classifies facial expressions and infers demographics such as shopper age, gender, and ethnic group (all anonymously). The emotion recognition technology comes from AI company Affectiva. My facial expression right now: totally weirded out.

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Logtrust Secures $11M for Real-Time Data Analytics

January 13, 2017

Logtrust bills itself as “the Real-time Big Data-in-Motion as-a-Service firm for Fast Data, Big Data analytics” which won’t win any awards for elegance but does get the point across, I suppose. That point being, it ingests streams of data in real time and allows analysis including visualization, prebuilt queries and event detection. This can obviously be helpful for marketers, although the system isn’t specifically designed to unify customer data from multiple sources. So also not a CDP. The company just raised $11 million.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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