Cloverleaf Adds Emotional Artificial Intelligence to Retail Shelves. This Is Not a Joke.

Is something missing in your life? Something you can’t quite put your finger on? Could it be a deeper emotional relationship with grocery store shelves? If so, your troubles will soon be over: retail technology provider Cloverleaf has launched the “first dynamic shelf solution with built-in emotional artificial intelligence” so those shelves will never ignore you again. In concrete terms, they’re providing LCD strips that attach to store shelves and adjust their displays based on the perceived sentiments of nearby consumers. There must be cameras involved somewhere, since the system classifies facial expressions and infers demographics such as shopper age, gender, and ethnic group (all anonymously). The emotion recognition technology comes from AI company Affectiva. My facial expression right now: totally weirded out.