Of course, those brand values don’t do anything for consumers. Indeed, a Crimson Hexagon study of social media comments found a crankiness about almost everything. Sentiment was sharply negative about artificial intelligence, self-driving cars, privacy, and even ride-sharing services. In fact, the only “joyful” conversation was about eating at home. But, still looking for a bright side: industry marketing group CTAM found that Internet of Things early adopters are super-excited about things like floating holographic displays, devices that “get to know me”, and intelligent lists that “trawl the Internet and make valuable recommendations”. A study from password management vendor Keeper Security found similar enthusiasm for “IoT toys”, combined with a charming ignorance of related security risks.