Meta and Amazon have quietly teamed up to enable Facebook and Instagram visitors to make Amazon purchases without leaving the social media apps.  Meta has struggled with social shopping, so this is something of an “if you can’t beat ‘em, join ‘em” approach.  Both parties also get more precious data tying together customer behavior and purchases.

You can never tell what’s behind that light at the of tunnel, but let’s think positive.  Firmex, which helps companies to share confidential data during investment negotiations, reports that merger and acquisition advisors are more optimistic about deal volume and valuations than any time since the start of 2022.  Deals are also taking longer to close and include more contingent compensation, but we’ll take any good news we can get.

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.