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Consumers More Interested in Personalized Rewards than Products or Service: Acxiom Study

This Acxiom report finds shoppable advertising is more widespread than you may realize: 45% of brands say they’ve used it with good results and 66% of consumers appreciate the convenience.  The report also provides in-depth discussions of AI-based customer service, loyalty programs, sustainability, and predictive personalization.  While 47% of consumers say they engage more with personalized offers, they strongly prefer that personalization to involve loyalty rewards (56%) than personalized support (35%) or products and services (31%).