Meta and Amazon have quietly teamed up to enable Facebook and Instagram visitors to make Amazon purchases without leaving the social media apps.  Meta has struggled with social shopping, so this is something of an “if you can’t beat ‘em, join ‘em” approach.  Both parties also get more precious data tying together customer behavior and purchases.

You can never tell what’s behind that light at the of tunnel, but let’s think positive.  Firmex, which helps companies to share confidential data during investment negotiations, reports that merger and acquisition advisors are more optimistic about deal volume and valuations than any time since the start of 2022.  Deals are also taking longer to close and include more contingent compensation, but we’ll take any good news we can get.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.