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Criteo Finds 1 in 3 Online Transactions May Be Misattributed Without Cross-Device Measurement

Criteo also uses advanced math to optimize marketing programs, in its case doing cross-device matching, buying display, social and mobile app ads, and tailoring the ads to each viewer and context. The company just released a research study on cross-device commerce.  It documents the continued growth of purchases on mobile devices and finds that one-third of online transactions may be misattributed without cross-device tracking.  Interesting data.

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USA TODAY NETWORK Announces Phased National Rollout for ReachLocal

February 27, 2017

ReachLocal provides small businesses with an all-in-one marketing system including marketing automation; search, display, and social advertising; Web site creation and search engine optimization; plus chat, social sites, and directory listings. The company was purchased by USA TODAY parent Gannet in June 2016 for $156 million. USA TODAY just announced a phased rollout of ReachLocal to its 109 local markets.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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