Criteo Finds 1 in 3 Online Transactions May Be Misattributed Without Cross-Device Measurement
Criteo also uses advanced math to optimize marketing programs, in its case doing cross-device matching, buying display, social and mobile app ads, and tailoring the ads to each viewer and context. The company just released a research study on cross-device commerce. It documents the continued growth of purchases on mobile devices and finds that one-third of online transactions may be misattributed without cross-device tracking. Interesting data.