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Customers may buy from, but not trust you

The Optimove 2023 Consumer Trust of Retailers Survey of US consumers found more than half don’t trust brand handling of personal information, and 77% unsubscribe from brands when they feel information is misused. Interestingly, 64% of the 406 surveyed said they are loyal to and shop at brands they don’t trust – and indicated the most important action a brand can take to change that is, according to 56%, to have a policy that it won’t share personal information.

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Children’s Privacy: Ministry of Education approved app used by millions of Indian students during COVID left data exposed

January 31, 2023

Digital Infrastructure for Knowledge (Diksha), a key public education tool operated by India’s Ministry of Education and used by millions of Indian students particularly during the pandemic, had its data left unprotected on a Microsoft Azure cloud server for more than a year. Wired, which has verified the story, reported this left the data searchable via a simple Google search.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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