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Customers may buy from, but not trust you

The Optimove 2023 Consumer Trust of Retailers Survey of US consumers found more than half don’t trust brand handling of personal information, and 77% unsubscribe from brands when they feel information is misused. Interestingly, 64% of the 406 surveyed said they are loyal to and shop at brands they don’t trust – and indicated the most important action a brand can take to change that is, according to 56%, to have a policy that it won’t share personal information.

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Children’s Privacy: Ministry of Education approved app used by millions of Indian students during COVID left data exposed

January 31, 2023

Digital Infrastructure for Knowledge (Diksha), a key public education tool operated by India’s Ministry of Education and used by millions of Indian students particularly during the pandemic, had its data left unprotected on a Microsoft Azure cloud server for more than a year. Wired, which has verified the story, reported this left the data searchable via a simple Google search.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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