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Data Privacy Compliance Specialist Integris Raises $1.5 Million More

Here’s a milestone of some sort: there’s now a system specifically built to visualize compliance with data privacy rules. That would be Integrity Software, which launched in 2016 and just raised $1.5 million, bringing its total to $4.5 million. GDPR is obviously the big driver here but we can hope that data privacy is being taken more seriously in general.

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GoDaddy Buys Small Business Marketing Services Firm Main Street Hub

January 24, 2018

We haven’t seen too many big martech acquisitions recently, but here’s one: GoDaddy is buying Main Street Hub, a company that manages social marketing for small businesses. Price is $125 million, which isn’t much of a return on the $93 million in debt and equity invested in the firm. No one has cracked the code on making money at small business marketing services. But the deal certainly gives GoDaddy something new to offer its customers.

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More than Half of Mobile Apps Don’t Comply with GDPR: SafeDK Study

January 22, 2018

Hungry for your daily dose of GDPR? Chew on this: SDK management vendor SafeDK found that 56% of mobile apps include at least one SDK that accesses location, which is considered private data. Many also read lists of installed apps (42%) and contacts (29%), and 10% access the microphone. The study found the average mobile app includes 18.5 SDKs. You’ll find plenty more SDK trivia to liven up that Super Bowl party.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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