Data Silos Are Biggest Barriers to Insight: Arm Treasure Data Study

Retreating to less controversial ground, this study from CDP Arm Treasure Data finds that marketers’ biggest challenge in gaining insights from their data is that it’s siloed and hard to access (cited by 47%). Just 20% cited the next most common challenge, lack of internal knowhow. The survey also found substantial shortfalls in attribution approaches.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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