B2B go-to-market platform Demandbase is launching Agentbase, a system of AI agents designed to accelerate B2B pipeline growth. The first two agents are Campaign Outcomes Agent, to optimize bidding strategies, and Account Engagement Agent, to summarize engagement activity. More agents will be announced in the coming months.
Meta’s Business AI agents will act as the “voice” of brands, answering questions about products, remembering customer preferences and even offering discounts. Meta has extended an open invitation for businesses to join the beta waitlist for Business AI. With over 600 million conversations occurring daily between consumers and brands on Meta platforms, this is aimed at saving brands valuable time.
A survey of more than 500 business leaders conducted by the Harvard Business Review for Amplitude showed almost three quarters of respondents that consider themselves DX “leaders” leveraging AI to support digital experience maturity. More than 50% of “leaders” confirmed access to high quality customer data (compared with 34% of “followers” and 20% of “laggards.” Of all respondents, 83% believe building engaging digital experiences as “very important.”
Instacart and TikTok have announced an integration for ad targeting to reach specific groups of Instacart shoppers. Advertisers will be able to use Instacart data and access their product catalog from within TikTok’s Ad Manager. It’s another example of retailers monetizing their data outside of their own platforms.