Digital Takes Nearly Half of Total Media Time: eMarketer

The Rodale sale confirms the obvious struggles of the publishing industry. A recent eMarketer estimate highlights the fundamental problem: people spend just 24 minutes per day with print media, compared with nearly six hours with digital media, four hours with TV, an hour and a half with radio, and 21 minutes with everything else. That’s just over twelve hours total, although some of those hours include time spent consuming two media at once. Total media time is growing very slowly but the mix continues to shift towards digital. Duh.