Maybe Shopify’s foray into the physical world is the start of a trend. PFL, which integrates marketing automation with direct mail production, is crossing the same bridge. They just published a report that finds direct mail is an effective but underutilized supplement to digital channels.
Adobe has announced Customer Journey Analytics and Cross-Device Analytics within Adobe Analytics. The former shows data from multiple sources; the latter shows data from related devices. Both can combine data in Adobe Analytics with data and device graphs in the (separate) Adobe Experience Platform. Release dates were not mentioned.
What’s that, you worry that centralized data accumulation can lead to massive leaks people who ignore consent? But surely anyone working with so much sensitive data would never do anything really dumb, like leaving 419 million phone numbers linked to Facebook accounts on an insecure server. Oh wait: Facebook just did.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.