Google Gemini has gotten rave reviews as many users like it better than ChatGPT. But a closer look at Google’s privacy policy for Gemini warns not to give it personal information you don’t want shared, since they may keep the data for up to three years, even if you try to delete it. Google workers can also review and annotate the data, and exploratory questions are also saved for AI tool training.
Less than a fifth of customer support teams say their tools always meet their needs, according to a survey of over 2,000 customer support professionals. Three quarters of C-level support leaders say they’re always looking for new platforms, tools, and technologies, while 65% of executives and leaders are looking at new technologies because of AI. The biggest barriers to implementing new solutions are resistance to change and budget restraints.
The European Data Protection Board (EDPB) will soon determine if Meta should be allowed to continue to allow Instagram and Facebook users to pay an annual privacy fee of €251/yr. (US $270) to not be tracked. If the EDPB decides the “Pay” or “Okay” (to track) option is legitimate, many other companies are expected to follow Meta’s lead. This is being challenged by Max Schremms’ noyb and 27 other NGOs.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.