Ethiopia’s JEMLA helps informal retailers access FMCG products

Ethiopia’s JEMLA is a B2B e-commerce wholesale platform that is helping informal retailers access a wide variety of fast-moving consumer goods (FMCGs) products. The platform connects dukas, kiosks or souqs with FMCGs, providing them with a dependable and cost-effective supply chain and distribution network customised to their requirements. In addition, the platform provides access to working capital and a range of services to help retailers expand their businesses, including data insights through the use of technology.