The European Union’s Digital Service Act, which places wide-ranging obligations on online platforms, including protections for minors, originally extended only to very large digital players such as Apple, Google and Meta. From February 17, it applies to all online platforms serving a European audience. The only exceptions will be very small businesses: fewer than 50 employees and annual turnover below 10 million euros.
CDP Bloomreach has acquired Radiance Commerce, an enterprise conversational commerce platform powered by generative AI. Conversations with Radiance guide customers through purchase journeys, assisting with product recommendations and discovery. Radiance’s technology will support the evolution of Bloomreach’s existing conversational tool, Bloomreach Clarity.
Google’s immediate and brief response to a damning assessment by IAB Tech Lab of its Privacy Sandbox project was that it included “dozens of fundamental errors.” That response has now been expanded into a detailed and lengthy rebuttal. Google has also vowed to continue its work to develop alternatives to third-party cookies, restating the aim of deprecating them in Chrome by year end (unless regulators stand in the way).
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.