Ever wish you could have all sites you visit tracked – I actually, thought they already were…. Well, if so Facebook’s there for you and has helpfully introduced ‘Link History’ feature which will (by default) give you a 30 day window of sites you’ve visited on their platform. Facebook’s support page casually mentions they “may” use the data for ad targeting.
The 2024 Advertising Outlook report from omnichannel ad platform Mediaocean sees a wave of optimism greeting in the new year with advertisers planning to increase spend across a range of channels, notably social media, digital display/video and CTV. While performance-driven paid media remains the most important investment for advertisers, a focus on brand advertising has steadily grown since 2022. The survey respondents included more than 1,000 Mediaocean customers, primarily marketers and agencies.
Colorado’s Attorney General is reminding online ad companies that by July, companies will be expected to honor universal opt-out requests from Colorado residents. This goes along with approval by state officials of the Global Privacy Control tool, which is a mechanism to allow users to quickly and easily, universally opt out.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.