Ad industry optimism is surging as 2024 arrives

The 2024 Advertising Outlook report from omnichannel ad platform Mediaocean sees a wave of optimism greeting in the new year with advertisers planning to increase spend across a range of channels, notably social media, digital display/video and CTV. While performance-driven paid media remains the most important investment for advertisers, a focus on brand advertising has steadily grown since 2022. The survey respondents included more than 1,000 Mediaocean customers, primarily marketers and agencies.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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