Few Companies Have Adequate Data Quality Programs: Paxata Survey
If customer data is the foundation of good marketing, then data quality is the foundation of good customer data. Data transformation vendor Paxata found that just 15% of IT executives said their companies had deployed a mature data quality approach, which they define as using things like data lakes, public cloud, and profiling. Another 40% had developed one but not deployed it. The IT organization was in charge of data quality at the vast majority of companies, with just 12% saying line of business managers had primary responsibility.