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Few Companies Have Adequate Data Quality Programs: Paxata Survey

If customer data is the foundation of good marketing, then data quality is the foundation of good customer data. Data transformation vendor Paxata found that just 15% of IT executives said their companies had deployed a mature data quality approach, which they define as using things like data lakes, public cloud, and profiling. Another 40% had developed one but not deployed it. The IT organization was in charge of data quality at the vast majority of companies, with just 12% saying line of business managers had primary responsibility.

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Impact Radius Reveals “Integrated Platform” and Rebrands as “Impact”

March 22, 2018

Finally, we have news from Impact Radius, a mashup of three businesses including the Altitude (formerly ClearSaleing) attribution system, which assembles enough customer data to be thought of as a CDP. The other two businesses are Forensiq (ad fraud detection) and Radius (affiliate, influencer, and other paid partner marketing). That’s a pretty diverse collection but we’re told they have now been “natively integrated” into a “marketing technology platform” and the company has rebranded as just plain Impact.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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