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Gap Inc. Buys Virtual Fitting Room Company Drapr

Welcome to “Trends Nobody Else Cares About Day” at CDP Institute. We’ll start with Gap Inc.’s acquisition of virtual fitting room app Drapr, which lets consumers try on clothes remotely. This one’s a two-fer: it illustrates the trend for retailers to buy tech companies rather than just using their products, and the trend of virtual dressing rooms, following Walmart’s purchase of Zeekit in May. Woot!

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Acquisition Costs Skyrocket After Apple Limits Tracking in iOS 14.5: Moloco Report

September 1, 2021

A bit ambiguous: Moloco reports that mobile acquisition costs have grown by more than 200% for tracked users and 155% for non-tracked users since Apple introduced its enhanced privacy controls in iOS 14.5 in April.  That’s bad news for advertisers but good news for consumers whose privacy preferences are being respected.  Two thirds of ad bids (67.5%) now come from users who have opted out of tracking.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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