Gathering customer data effectively to create great customer experience
Aussie marketers need to understand that using data for fantastic customer experiences is about being able to engage customers, not merely spy on them.
Aussie marketers need to understand that using data for fantastic customer experiences is about being able to engage customers, not merely spy on them.
Australian consumers expect truly personalised experiences on whatever touchpoint they engage with your brand. Challenge accepted. They want this complemented by heightened privacy, tighter data controls and the right to have the information erased with the click of a button.
Beijing has instructed Chinese tech giant Tencent to stop releasing any new apps or app updates so that the authorities can inspect its products, according to reports from multiple local outlets. This decision comes as China introduced a new privacy law this month that restricts what companies and individuals can do with personal data — the latest in the country’s crackdown on big tech’s once-unchecked growth.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.