This Consensys study of global consumers mostly offers good news about crypto and Web3. But it also reports interesting attitudes towards personal data: 50% say they add value to the internet, 67% say they should own things they make on the internet, and 70% think they should share in the profit a company earns from their data. Results are broken out for 15 countries.
How ever offended the tech giants are at the effrontery of payment demands from local news sites, blocking those sites does diminish the value provided to consumers. That’s not necessarily the best move when 77% of UK and Nordics respondents to this Precis Digital survey are already concerned about how social platforms use their data, and 57% see no benefit in sharing data with brands. Just 7% would trade more data for more relevant and personalized ads, compared with 35% who prefer no data sharing and irrelevant ads. Another 41%... Read More >
Salesforce has spawned thousands of applications that work on its platform. The folks are Unaris argue that many are undercapitalized and poorly managed. They just raised $35 million to buy and strengthen a select few.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.