Consumers See Little Value in Sharing Data with Brands: Precis Digital Study

How ever offended the tech giants are at the effrontery of payment demands from local news sites, blocking those sites does diminish the value provided to consumers. That’s not necessarily the best move when 77% of UK and Nordics respondents to this Precis Digital survey are already concerned about how social platforms use their data, and 57% see no benefit in sharing data with brands. Just 7% would trade more data for more relevant and personalized ads, compared with 35% who prefer no data sharing and irrelevant ads. Another 41% are open to some personalization in exchange for some data.