Switching gears, as it were: Google has announced that Chrome will end support for third-party cookies within two years. The move was expected but the clock is now ticking more loudly for marketers to find alternative tracking methods or maybe just do less tracking.
Some days this newsletter just writes itself. Here’s news that CDP ActionIQ has raised a $32 million Series C, bringing total funding to $75 million. They also list a collection of impressive wins at enterprise clients.
Turns out we have a flood (plague? rash? epidemic?) of healthtech news today. Infor bought Intelligence InSites, which captures and distributes real-time location data about medical equipment. https://www.prnewswire.com/news-releases/infor-to-acquire-intelligent-insites-300985524.html HCA Healthcare just bought Valify, which analyzes hospital resource use. https://www.businesswire.com/news/home/20200110005525/en/HCA-Healthcare-Acquires-Technology-Analytics-Company-ValifyDigital engagement platform SCI Solutions acquired Tonic Health, a SaaS-based platform that lets patients fill out forms, check in for appointments, make payments, and more. https://www.businesswire.com/news/home/20200110005085/en/SCI-Solutions-Acquires-Tonic-Health/ Healthcare data provider Definitive Healthcare bought analytics software company PatientFinder. https://blog.definitivehc.com/news/definitive-healthcare-acquires-patient-finderIt’s contagious!
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.