More than half of B2B marketers are dissatisfied with their tech stacks according to a survey by Pipeline360 (the number is 57%, which includes 36% that reporting their stack “functional but limited”). Around 70% are more interested in having insights and services delivered than gaining access to more tools. High-performing B2B teams boast “streamlined” tech stacks as well as effective data-handling practices.

A new strategic partnership between Zenapse and LG Ad Solutions will support the use of Zenapse’s Large Emotion Model to power advertising across some 200 million LG smart TVs globally. Zenapse’s emotional intelligence AI and consumer psychographics data is expected to create more meaningful brand experiences to viewers. Raise your hand if you think AI adapting what you see to your emotional state is a good idea.

CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.