In a bid to expand the cloud infrastructure to cater to the growing demand in India, tech giant Google has signed a deal with Raiden Infotech India to pick up a data centre spread over 381,000 sq ft in Navi Mumbai through a lease of 28 years. Alphabet Inc’s company will pay Rs 1,144 crore over first 10 years with a rental escalation of 1.75 per cent every 12 years.
Xetova, a Kenyan startup, is deploying technologies that make information on market opportunities accessible to traders. It is now building a network of large, medium, and small enterprises, which will be tapped to draw insights and foresights on market opportunities and risks.
Soundboxes — hardware used by merchants that emits sounds every time a mobile payment is made — have taken off in India, where point of sale activity can get busy and voice alerts from the soundbox help alert multitasking shopkeepers and assistants to a transaction going through. Now, to keep pushing ahead to build out its own payments business in the world’s second-largest internet market, Google is getting in on the act.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.