Google TrueView Ads Were Not Truly Viewed: Adlytics Report

The ad world is aflutter at this Adlytics report that advertisers have been misled for years by Google, which claimed falsely that in-stream video ads served by its TrueView product were unskippable.  Google denies the charge. Don’t confuse this scandal with last week’s report that 90% of ads on junk websites are placed by Google Ads, also in violation of stated policy.