Escaping LLMs for a moment, HCLSoftware has released a new Marketing Cloud. The core of the system is HCL Unica, a marketing platform whose origins date back centuries (okay, just one century). You won’t be surprised that the current version offers all sorts of AI-based automations.
Problems are also opportunities. Anthropic, which has raised a cool $1.5 billion, just launched its latest large language model, Claude2, promising it will explain its results and avoid harmful outputs. Meanwhile, website search platform Lucidworks announced it will validate results from major generative AI platforms before delivering them to users. Expect more vendors to let companies use their own data to train large language models.
It’s debatable whether any enhancement to a generative AI product is worth singling out as news, given how many happen each day. But that Adobe Firefly now supports prompts in over 100 languages, and will be localized in 20 languages, seems worth a nod. Let’s also note that Adobe is paying more attention than most to clarifying the source of content that Firefly creates – a shamefully rare example of responsible Big Tech behavior.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.