Fast-growing event management platform Hopin is buying Attendify, which provides an “attendee data platform” to support CRM and marketing functions including email campaigns. It’s (at least) the fifth acquisition Hopin has made this year.
Adtech developer The Trade Desk has launched a new trading platform aimed at dealing with the post-cookie ad world. The new platform includes onboarding for advertisers’ first-party data, support for non-cookie IDs such as Unified ID 2.0, support for addressable TV ads, and a measurement marketplace to incorporate data from retailers and other offsite sources. The Trade Desk also announced a new venture capital arm to invest in other adtech firms.
Apple, Facebook, Google, Twitter and other big tech players are pushing back against Hong Kong’s new data protection law, asking for clarifications in rules that could criminalize publishing personal data. A June 25 letter from the Asia Internet Coalition said the companies might “refrain from investing and offering their services in Hong Kong” but later discussions made clear this is unlikely.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.