News

Hubspot Overtakes Marketo as Marketing Automation Leader: Demand Spring Report

We’ll cover a broad range of topics today.  First is this Demand Spring report on B2B revenue marketing, which includes two particularly intriguing factoids: just 17% of users report more than six tools in their tech stack (seems low), and Hubspot has overtaken Marketo as the most popular marketing automation system (36% vs 25%) (very plausible).

More News

Previous Article

Pay No Attention to That First Party Data: IAS Study on Retail Media

August 14, 2023

Let’s switch to retail media networks.  This Integral Ad Science report does a slick job of leading the reader toward their desired conclusion, which is that contextual ads are the best use for retail media dollars.  That’s not how I’d naturally read the report, which finds that buyers pay the most attention to ads for products that are on sale (51%).  It also makes no mention of leveraging first party data, except to note that advertisers list it as the most important retail media opportunity.

CDPI Newsletter