Personalization vendor RichRelevance has launched its next generation of AI-based personalization tools. Key features include dynamic assembly of individual experiences, real-time performance tracking and continuous optimization. A helpful “Experience Browser” overlays the client’s Web site to display data, rules, and results for each decision in context. Marketers can set business rules to constrain the AI decisions and data scientists can draw on system data to define custom personalization strategies.

A survey from ASG, Wipro, and the U.S. Financial Information Management conference (FIMA) also reported that many (45%) of CDOs are more focused on compliance than business improvement. In their defense, many are struggling with inadequate technology: just one third had a data lineage tracking system and only half had a data inventory.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.