Imaginary Products Lead CDP Market: Advertiser Perceptions Survey

Roughly half of ad buyers said they were using CDPs from Salesforce (62%), Oracle (45%), and Adobe (42%) before those products were released, according to research firm Advertiser Perceptions. I couldn’t find a copy of the study but Ad Exchanger says the author blamed the bizarre result on confusion about the definition of CDP.  It’s a testimony to brand power and reminder to treat survey results with caution.