Improvado pulls together advertising, customer, and product data and sends it to a data warehouse, business intelligence system, or anywhere else. This might qualify it as a CDP, but the focus is on advertising performance measurement and company prefers to call itself a “Revenue Data Platform” instead. They just raised a $22 million Series A, bringing total funding to $30 million.
You may recall that Zoom failed last year in its attempt to purchase contact center platform Five9. They then built their own contact center solution instead. Now they’re supplementing this by buying Solvvy, a conversational AI platform that can answer visitor questions, set up workflows and customer journeys, and analyze content consumption.
Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year . The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing. It’s doubtful many consumers will bother with the settings but the features give more control to those who care.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.