In Brief: AppsFlyer reports iOS ATT Opt-in rates are higher than originally expected
Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.
Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.
The fraud-prevention, privacy and compliance company, which now has a total of $22.7 million investment. plans, in part, to use the new investments to focus on emerging international regulatory obligations.
Let’s do surveys today, Dear Reader. Adobe offers a plethora of fun facts. Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future. More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%). Just 37% of marketers have real-time access to a central customer record. Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits... Read More >
Data movement platform Fivetran (which bought the Census CDP in May) has announced a merger with dbt Labs, a data transformation framework. Together, the companies will automate data management without being restricted to a single model. They call this “open data infrastructure.”