In Brief: AppsFlyer reports iOS ATT Opt-in rates are higher than originally expected
Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.
Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.
The fraud-prevention, privacy and compliance company, which now has a total of $22.7 million investment. plans, in part, to use the new investments to focus on emerging international regulatory obligations.
Let’s do surveys today, Dear Reader. Adobe offers a plethora of fun facts. Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future. More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%). Just 37% of marketers have real-time access to a central customer record. Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits... Read More >
Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.