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In Brief: AppsFlyer reports iOS ATT Opt-in rates are higher than originally expected

Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.

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60% of Personalization Use Cases Rely on Third Party Cookies: Adobe Study

September 6, 2021
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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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