In Brief: AppsFlyer reports iOS ATT Opt-in rates are higher than originally expected
Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.
Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.
The fraud-prevention, privacy and compliance company, which now has a total of $22.7 million investment. plans, in part, to use the new investments to focus on emerging international regulatory obligations.
Let’s do surveys today, Dear Reader. Adobe offers a plethora of fun facts. Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future. More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%). Just 37% of marketers have real-time access to a central customer record. Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits... Read More >
Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk. What’s special is these can all execute within Snowflake. Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.