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In Brief: AppsFlyer reports iOS ATT Opt-in rates are higher than originally expected

Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.

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60% of Personalization Use Cases Rely on Third Party Cookies: Adobe Study

September 6, 2021
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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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